Harley-davidson Launches All-electric Motorcycle Brand 'livewire'

Has launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up bets on the rapidly growing electric vehicle market.

Harley-davidson launches all-electric motorcycle brand 'livewire'. Harley-Davidson announced that the Livewire would get an overhaul to become an all-electric stand alone brand known as LiveWire. Harley-Davidson announced today that its electric motorcycle operations would be spun-off into a new all-electric brand known as LiveWire. The brand name Harley-Davidson currently adorns the electric LiveWire motorcycle but future electric bikes from the iconic American manufacturer may not feature its venerable name.

Named after Harleys. Harley-Davidson Inc HOGN on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up. HOG today announces the launch of LiveWire as an all-electric motorcycle brand.

The Harley-Davidson LiveWire initially started as the manufacturers first-ever electric motorcycle back in 2019 with the concept showcased back in 2014. Harley-Davidson on Monday launched an all-electric motorcycle brand LiveWire the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market. Instead they will be branded LiveWire and will initially target urban riders.

American motorcycle maker Harley-Davidson has announced its plans to launch LiveWire as a standalone all-electric motorcycle brand. Named after Harleys first electric motorbike which was unveiled in 2019 the LiveWire division is slated to launch its first branded motorcycle in July. Named after its first electric motorbike that was unveiled in 2019 the LiveWire division is set to launch its first motorcycle on July 8 2021 and have plans to premiere at the International Motorcycle Show on July.

But the nameplate will now spawn new electric offerings that. Harley-Davidson today announced the launch of their all-electric bike brand LiveWire. The company would create a separate electric vehicle-focused division as it aims to attract the next generation of younger and more environmentally conscious riders.

By launching LiveWire as an all-electric brand we are seizing the opportunity to lead and define the market in EV Harley-Davidson. MILWAUKEE May 10 2021 Harley-Davidson Inc. The move comes after Harley-Davidson decided earlier this.